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B2B content has an attention problem - but the solution isn't real-time AI, it's subscriptions
B2B content has an attention problem - but the solution isn't real-time AI, it's subscriptions
digbusiness31
avril 13, 2022
Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this essential debate.
diginomica
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