No-code Analytics System Redbird Nabs $7.6M Seed

Redbird, a New York-based enterprise analytics operating system, announced it has raised $7.6 million in an oversubscribed seed round.

The Redbird platform allows non-technical users to automate and unify analytics work without writing code and connects all data sources into a no-code environment for data prep, wrangling, analysis, reporting, and data science, according to a company release.

Though the company touts its platform’s no-code features as friendly for non-technical users, it also aims to make life easier for data professionals: “Even for technical teams with these [data] skill sets, it can be challenging and time consuming, ultimately distracting them from higher value work. We created Redbird with the goal of making it easier for organizations who would like all of their employees to be equipped with a more unified, automated, and accessible approach to doing this type of work,” said Erin Tavgac, Redbird CEO and co-founder.

Data engineers may find Redbird helpful for building data integrations, managing ETL workflows, provisioning data views, and maintaining data science models. Sample applications for the platform include streamlined data ingestion from disparate third party sources, creation of no-code apps for business users to access data warehouse views, and standardized data prep and semantic layer management.

Business intelligence users can use the platform to automate their recurring reports workflows with support for PowerPoint and web dashboard reports. They can also use Redbird for prep and email distribution of critical ad hoc business data views to stakeholders in Excel, according to the company’s website. There are also custom notifications to alert users when specific thresholds are met for key metrics.

Redbird was formerly known as Cube Analytics and was founded by CEO Erin Tavgac and COO Deren Tavgac, data analysts with past roles at firms including McKinsey and Saks Fifth Avenue. The company says it has experienced rapid growth with revenue increasing 9X over the past year. Customers listed on Redbird’s website include snack food vendor Mondelēz, industrial equipment supplier Bobcat, and Canadian luxury retailer Hudson’s Bay.

Example data integrations available for Redbird. Source: Redbird

The company’s $7.6 million seed round was led by multi-stage investment firm B Capital. The funding also included participation from Y Combinator, Thomson Reuters Ventures, Alumni Ventures, and Soma Capital, along with several other funds and angel investors. Redbird says this capital will further strengthen its offering as it continues to add advanced no-code capabilities and integrations.

“Every modern enterprise has a need for deeper automation and orchestration across the data lifecycle,” said CEO Tavgac. “We are moving quickly to empower organizations to develop the custom applications that solve the specific needs of their different stakeholders. We’re thrilled to have the support of all our investors to accelerate this mission.”

“We believe that Redbird will become a mission-critical platform for enterprises to manage complex data workflows,” said Karen Page, general partner at B Capital. “This investment underscores our strategy of working with innovative companies that enable rapid technological transformation across traditional industries.”

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