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Reaching the informed B2B buyer - our new publication explains why marketers are getting it wrong, and what to do about it

digbusiness31 mai 11, 2023
Just how informed is the typical B2B buyer? How is enterprise buying changing - and why is content marketing falling short? Those are a few of the questions that sparked our new d·book on reaching the B2B Informed Buyer. Here's why I wrote it.

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