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What the heck is dark social - and it is relevant to enterprise buyers?
What the heck is dark social - and it is relevant to enterprise buyers?
digbusiness31
août 17, 2022
"Dark social" sounds compelling and mysterious - but is it a bona fide sales trend? And what is the so-called "dark funnel"? Sales and marketing must adapt to today's enterprise buyer, but are they going about it the right way? Here's my review.
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